Senior Marketing Manager, Exams (Rest of East Asia)
Sitting within the Regional Exams Marketing Team, you will lead the creation, development and execution of the regional marketing strategy and campaigns for exams and plans for EA countries roll out with the Cluster Marketing Manager, ensuring alignment to the regional and global exams marketing strategy and brand, and to work in partnership with SBUs to lead cross SBUs campaigns and programmes, from creation to roll out.
Details
| Reference number | SIN-MC-0070 |
|---|---|
| Location | Singapore |
| Salary | Pay band 7/F – Competitive |
| Duration | Indefinite |
| Closing date | Monday 03 February 2020 |
Role overview
ABOUT THE DEPARTMENT/TEAM
Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.
WHAT YOU WILL BE DOING AND WHY
Sitting within the Regional Exams Marketing Team, you will lead the creation, development and execution of the regional marketing strategy and campaigns for exams and plans for EA countries roll out with the Cluster Marketing Manager, ensuring alignment to the regional and global exams marketing strategy and brand, and to work in partnership with SBUs to lead cross SBUs campaigns and programmes, from creation to roll out.
WHAT IS INTERESTING ABOUT IT
British Council examinations business is of strategic importance to the British Council, and vital to the organisation’s ongoing ability to deliver its charitable objectives. In East Asia, we run exams operations in China, Hong Kong, Taiwan, Singapore, Korea, Philippines, Thailand, Malaysia, Vietnam, Japan, Indonesia, Australia and New Zealand and Burma.
You will be working with a wide range of stakeholders on the localisation of global campaigns plus creation, development and execution of regions initialised exams marketing initiatives and campaigns. This involves within team collaboration (online, content, insights) and across team collaborations (global/regional/country).
WHAT WE ARE LOOKING FOR
- Considerable experience in a marketing management position at a regional level within a large and complex organisation.
- A marketer with integrated marketing experience including marketing communications, branding, digital and PR
- Demonstrable experience of developing marketing campaigns from idealisation to completion including reporting
- Demonstrable experience of project management and risk management
- Demonstrable experience in managing supplier relationships
- Relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience in relevant discipline)
BENEFITS OF WORKING AT THE BRITISH COUNCIL
- Flexible working opportunities (working from home / flexible hours)
- 37.5 contracted working hours per week (we believe in an output-based delivery!)
- Smart working (most of us hot-desk!)
- Enjoy more than 20 days of Annual leave (depending on role grade)
- Year-end bonus and annual bonus scheme
If the successful candidate is outside of Singapore, relocation support will be provided.
Our work makes a lasting difference by building more inclusive societies and supporting people’s prospects.
Together, we can do more.