Assistant Manager, Marketing, Hong Kong
The Assistant Manager, Marketing works as part of the Marketing Team of 6 staff for the Teaching Centre which is led by the Head English Marketing. The post-holder is line managed by the Marketing Manager and works closely with other team members on managing and developing integrated marketing and branding campaigns to promote the English courses for Adults in line with corporate branding and achieve business objectives and marketing objectives.
Details
| Reference number | HKG-MC-0042 |
|---|---|
| Location | Hong Kong |
| Salary | Pay band 5 (from HKD 21,330 per month) |
| Duration | Duration Fixed term - two years |
| Closing date | Thursday 03 October 2019 |
Role overview
ABOUT THE DEPARTMENT/TEAM
Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.
WHAT YOU WILL BE DOING AND WHY
The Assistant Manager, Marketing works as part of the Marketing Team of 6 staff for the Teaching Centre which is led by the Head English Marketing. The post-holder is line managed by the Marketing Manager and works closely with other team members on managing and developing integrated marketing and branding campaigns to promote the English courses for Adults in line with corporate branding and achieve business objectives and marketing objectives.
WHAT IS INTERESTING ABOUT IT
This role will specifically support the Marketing Manager on marketing and promotional activities with a strong focus on digital and social media marketing, joint promotion campaigns and events for the Teaching Centre’s English adult courses.
WHAT WE ARE LOOKING FOR
- A minimum of three-year solid working experience and track record of managing, developing and executing successful integrated marketing campaigns with a focus on digital / social media, as well as evaluating the performance of the campaigns
- Knowledge of print, outdoor, online and digital advertising channels and social media platforms in Hong Kong as well as the web and online analytics tools, keyword search
- Excellent communication skills – being able to communicate and articulate the messages to different parties effectively
- Chinese typing and able to produce marketing content in Chinese (Cantonese)
- Fluency in written and spoken English (APTIS Test - CEFR level B2) and Chinese (Cantonese)
- A Bachelor’s Degree
How to apply
To apply, please visit: https://tinyurl.com/HKG-MC-0042e