Marketing Manager (Digital Performance), Exams, East Asia

ABOUT THE DEPARTMENT/TEAM

Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.

WHAT YOU WILL BE DOING AND WHY

You will be developing and implementing regional led or in-country social, search and digital initiatives that will lift British Council appeal, sentiment and ultimately drive traffic to different country web sites. You will monitor these initiatives and generate reports with recommendations for improvements at regional and country level aiming to increase conversions through different digital means. You will also work closely with advertising/media agencies (both regional and country levels) and work hand in hand with country exams marketing staffs on planning and supervising online campaigns and digital advertising.

WHAT IS INTERESTING ABOUT IT

Working within the regional team and with the country marketing managers, this role will provide you with exposure to various markets within East Asia. You will be able to gain valuable experience in enhancing digital marketing strategies based on insights and analytics.

WHAT WE ARE LOOKING FOR

You must have a degree in Marketing/Business Administration OR certificate or degree in Marketing/ Digital Marketing Administration OR additional professional qualification in marketing that covers digital and social media marketing. It is also essential that you have a minimum of three-year solid working experience and track record of managing, developing and delivering successful online, digital and search engine marketing campaigns as well as evaluating the performance of the campaigns.

BENEFITS OF WORKING AT THE BRITISH COUNCIL

- Smart working (most of us hot-desk!) 
- Year-end bonus and annual bonus scheme 
- Professional development opportunities – we offer a broad range of professional courses to large corporations and that is available for our staff members too! 

Our work makes a lasting difference by building more inclusive societies and supporting people’s prospects.

Together, we can do more.

To apply, please visit: https://tinyurl.com/HKG-MC-0027e